Your bricks and mortar business is suseptible to your localized market trends. Do you have periods in the year where business is slower than others. After Christmas? After the tourist season ends? Selling your product online via an e-commerce solution like a shopping cart will help your business over that slow period. Old inventory sitting around, seasonal items you cannot get rid of, place them on your shopping cart. A website takes no floor space in your store, and works 24 hours a day showing customers what you sell.